Pathos ethos logos

Sophomore English Assessment

 

 Answer the following questions correctly by stating which of the above pathos ethos or logos does the action appeal to with regards to marketing.

 

1.     Technique used to appeal to audiences’ emotions and sentiments

 

2.     Technique using the reputation/credibility/virtue/character of the speaker to appeal to the audience

 

3.     Technique used to appeal to reason and can be supported with evidence

 Directions: using the ad about portion control, answer the following questions

http://educationisphysical.com/2012/01/30/controversy-strikes-anti-obesityportion-control-ad/

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4.     Which technique(s) is/are being used to appeal to the audience

 

5.     Which element is being demonstrated by the graduated cup sizes?

 

6.     Which element is being demonstrated by the man’s amputated legs

 

7.     Which element is being demonstrated by the information given on diabetes leading to amputations?

 Directions: Using the ad about inboxes, answer the following questions

 

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8.     Which techniques(s) is/are being used to appeal to the audience?

 

 

9.     Which element is being demonstrated by the graph?

 

10. Which element is being demonstrated by the phrase, “Cool features”?

 

11. Which logical fallacy is being used in the following phrase “That’s why millions of users worldwide use Yahoo Mail!”

 Directions: Using the ad about Taylor Swift, answer the following questions

 

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http://magwriting2011.wordpress.com/2011/11/02/

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12. 12.

 

12. Which techniques(s) is/are being used to appeal to the audience?

 

13. Which element is being demonstrated by the choice of model?

 

14. Which element is being demonstrated by the phrase, “Some studies suggest teens who choose to drink milk tend to be leaner”?

 

15. In the information given inside the picture, which logical fallacy is being used

 

16. A child is shown covered in bug bites after using an inferior bug spray

17. Sprite zero is 100% sugar free

 

18. A 32-Oz bottle of Tide holds enough to wash 32 loads

 

19. A commercial shows an image of a happy couple riding in a corvette

 

20. Cardiologists recommend Ecotrin more than any other brand of aspirin

 

21. Advil Liqui-Gels provide up to 8hours of continuous pain relief

 

22. People who need more energy, drink Red bull energy drink

 

23. I’m sorry our poodle attacked you, all poodles are vicious.

 

24.   For fun we can go fishing, or we can go to the mall.

 

25. Students with good grades study, so I will too.

 

26. Admire Kevin Durant; he advertises Nike Sport wear, so I’m going to buy some.

 

27. Even though it is the first day, I can tell this is going to be a boring course.

 

28. We can either stop using cars or destroy the earth.

 

29. The level of mercury in sea food may be unsafe, but what will fishermen do to support their families?

 

30. Because I’ve taught rhetoric in class the past two weeks, and all of the questions were answered correctly, all of my students will make 100% on this test.