CSS Social Media Campaign Case Study: Organ donation registration

Read the Case Study provided via the link below. Based on the Case Study, write a 2-3 page paper that answers the following questions. Please review the grading rubric for additional requirements.

Link to the Case Study on Traditional vs. Social Networking Routes for Organ Donation Registrations in a Competition Based Campaign

Please use link below for this assignment. Let me know if you can open link;

http://web.b.ebscohost.com.akin.css.edu/ehost/pdfv…

1) What were the two main goals of this case study?

2) What were the two main objectives of this case study?

3) What is one example of a communication factor that led to determining that social media could assist with this campaign?

4) In your opinion, what is the advantage of using Google Analytics for reporting metrics?

5) The case study mentions a similar type of campaign could be used for other health behaviors.

A) What health behavior would you target and why?

B) What would be your social media platform and why?

Name: Unit 5 Assignment

0 1 2 3 4 5
Timeliness Points:0 (0%)

Submitted 5+ days late-assignment will be given a zero

Points:1 (3.33%)

Submitted 4 days late

Points:2 (6.67%)

Submitted 3 days late

Points:3 (10%)

Submitted 2 days late

Points:4 (13.33%)

Submitted 1 day late

Points:5 (16.67%)

Submitted ON TIME

Two Main Goals and Objectives Listed

Points:0 (0%)

Submitted 5+ days late-assignment will be given a zero

Points:1 (3.33%)

1 requirement present

Points:2 (6.67%)

2 requirements present

Points:3 (10%)

3 requirements present

Points:4 (13.33%)

4 requirements present

Points:5 (16.67%)

ALL requirements present

Communication Factor

Points:0 (0%)

Submitted 5+ days late-assignment will be given a zero

Points:1 (3.33%)

Points:2 (6.67%)

Points:3 (10%)

Points:4 (13.33%)

Points:5 (16.67%)

ALL requirements present

Analytics Opinion

Points:0 (0%)

Submitted 5+ days late-assignment will be given a zero

Points:1 (3.33%)

Points:2 (6.67%)

Points:3 (10%)

Points:4 (13.33%)

Points:5 (16.67%)

ALL requirements present

Health Behavior and Rationale

Points:0 (0%)

Submitted 5+ days late-assignment will be given a zero

Points:1 (3.33%)

Points:2 (6.67%)

Points:3 (10%)

Points:4 (13.33%)

Points:5 (16.67%)

ALL requirements present

Social Platform and Rationale

Points:0 (0%)

Submitted 5+ days late-assignment will be given a zero

Points:1 (3.33%)

Points:2 (6.67%)

Points:3 (10%)

Points:4 (13.33%)

Points:5 (16.67%)

ALL requirements present